Issue 49 - July/August 2010
The axe man cometh
Tightening the public sector belt
Author: Charlotte Beugge | Topic: Public sector/nonprofit
Charlotte Beugge considers how communicators in the public sector will be affected by June's emergency budget
Plain English required
Author: Charlotte Beugge | Topic: Public relations
Financial services companies are finally learning the art of simplicity, as Charlotte Beugge discovers
A refreshing change
Author: Sheli Rodney | Topic: CSR
The time has come for giant corporations to use their power for good and PepsiCo is leading by example, finds Sheli Rodney
Clouding the issue
Author: Louisa Coward | Topic: Public relations
Louisa Coward asks whether word clouds are just fluffy waffle or a hard hitting piece of corporate insight
A Wyllie operator
Author: Charlotte Beugge | Topic: Profile
Charlotte Beugge meets Alicia Wyllie, head of communications at Jupiter, and learns how the former journalist copes with the demand of a PR career
Refreshments provided
Author: Louisa Coward | Topic: Brand
The Whitehall and Industry Group gets a branding springclean
Making more of mobile
Author: Shaun Gregory | Topic: Top ten tips
Shaun Gregory, managing director at O2 Media, offers advice on how in-house teams can adopt mobile marketing strategies
Counting the pieces
Author: Andrew Cave | Topic: Media Evaluation
The evaluation industry has created a new set of principles to assess the financial value of PR, as Andrew Cave discovers
Do you Yammer?
Author: Rosie Murray-West | Topic: Internal communications
Rosie Murray-West examines the microblogging alternative to the company intranet which is revolutionising internal company culture
Party Time
Author: Nicola Foley | Topic: Public affairs
Nicola Foley reviews the prospects for this year's party conference season and offers tips on making the most from networking opportunities
Speaking out of turn
Author: | Topic: Take One Problem
Criticising your boss in public is never wise but when Stanley McChrystal, commander of all Nato-led forces in Afghanistan, complained to a Rolling Stone reporter that Barack Obama did not know who he was, and was dismissive of vice president Biden's abilities, it led to his sacking. Chief executives, who have attained celebrity status, can be difficult to control, leading to sleepless nights for their communication teams
The Saudi challenge
Author: Cameron Walker | Topic: Personal View
Cameron Walker, head of corporate communications, National Commercial Bank in Saudi Arabia, reflects on the differences from life as a UK-based communicator
Ryanair publicity stunts
Author: Helen Dunne | Topic: Revision Notes
Rumours about latest developments at the budget airline have not exactly received a standing ovation
