Issue 48 - June 2010
Faith in a network
Faith in a network
Author: Rosie Murray-West | Topic: Social media
Rosie Murray-West considers the role of social networking for religious groups and learns how they are exploiting the medium
Covergirl
Author: Charlotte Beugge | Topic: Customer engagement
Charlotte Beugge learns how staff magazines are being updated from the traditional chairman's views
The power of traditional media
Author: Helen Dunne | Topic: Media relations
Helen Dunne reports on the findings of a year long research report into American media
Winning lessons
Author: | Topic: CorpComms Awards
CorpComms Magazine and Cision, the media intelligence group, have partnered to offer insight into the reason behind some of our winning entries last year
Crowd appeal
Author: Mark Leftly | Topic: Customer engagement
Organisations are increasingly drawing on the opinions of consumers to shape decisions, as Mark Leftly discovers
I'm a celebrity, get me quoted
Author: Helen Dunne | Topic: Reputation management
Celebrity chief executives can prove a curse to a company rather than a blessing, according to the latest report of the Ipsos MORI Reputation Council
Online reporting: a world of possibility?
Author: Caroline Poynton | Topic: Corporate reporting
Caroline Poynton examines the pros and cons of producing an online annual report and recent developments in the sector
Avoiding greenwashing
Author: Harry Morrison | Topic: Top ten tips
Harry Morrison, general manager of The Carbon Trust Standard Company, offers his advice on implementing credible environmental communications
Favouring the brave
Author: Charlotte Beugge | Topic: Careers
Charlotte Beugge assesses the current state of the job market and finds that things are getting better
In good times and bad
Author: Helen Dunne | Topic: Brand
Having delivered record profits for seven consecutive years, Standard Chartered unveils its first global positioning campaign in 40 years
Not so slick reaction
Author: | Topic: Take One Problem
More than 160,000 people follow @BPGlobalPR on Twitter, a satirical feed written by the previously unknown Leroy Stick, that has 'hijacked' BP's brand and mocks the oil company's attempts to stem the oil spill, while raising money for a New Orleans-based environmental group
Chill out - social media is just the Internet
Author: Joe Wiggins | Topic: Personal View
Joe Wiggins, PR manager at Legal & General (@JoeWi), explains why social media matters and offers his advice on not worry about the phenomenon
Google goggles
Author: Helen Dunne | Topic: Revision Notes
Search giant in the naughty chair after gathering info about us through our WiFi
