Issue 46 - April 2010
Sportsmanship
Sporting volunteers
Author: Helen Dunne | Topic: Public sector/nonprofit
Helen Dunne visits the BT Tower and joins the crowds of volunteers manning phones for Sport Relief
Checking out credentials
Author: Andrew Cave | Topic: CSR
Retailers are not just about selling products, as Andrew Cave finds, but about creating a sustainable vision
Brands move centre stage
Author: Andrew Cave | Topic: Brand
Andrew Cave looks at the changing rules surrounding product placement on British television shows
Battle of the Roses
Author: Trevor Datson | Topic: Reputation management
Trevor Datson, former head of global financial communications at Cadbury, offers a personal insight into the confectionery company's battle against Kraft
The business of trust
Author: Helen Dunne | Topic: CSR
Helen Dunne reveals the findings of a new report by the Institute of Business Ethics on public confidence in business
Winning lessons
Author: Helen Dunne | Topic: CorpComms Awards
CorpComms Magazine and Cision, the media intelligence group, have partnered to offer an insight into the reason behind some of our winning entries last year.
The power of partnership
Author: Caroline Poynton | Topic: Public sector/nonprofit
Caroline Poynton considers the role of local strategic partnerships in building communities and creating safe environments for residents
Parkinson's charity unveils new image
Author: Helen Dunne | Topic: Brand
As it seeks to find a cure and reach out to everybody in the country affected by the condition, Parkinson's Disease Society updates its image
The Prius of Failure
Author: | Topic: Take One Problem
From Toyota Prius cars with faulty accelerators to baby slings that may have contributed to the deaths of three infants, many manufacturers have been forced to recall products in recent months sparking negative media coverage and an in-depth analysis of their safety procedures. Toyota has already been forced to suspend production in the UK as customer demand slumps in the wake of bad publicity
The Internationalist
Author: John Warehand | Topic: Top ten tips
John Warehand, PR manager at mobile satellite company Inmarsat, offers his advice on building an international network of PR agencies
Getting a grip
Author: Ian Ratcliffe | Topic: Personal View
Ian Ratcliffe, vice chair of LGcommunications and head of communications at Stockport Council, finds that advice does not need to be revolutionary to be useful
Charging for online content
Author: Helen Dunne | Topic:
The Times and Sunday Times are to be hidden behind a paywall from June. Will they retain their readership?
