Issue 45 - March 2010
Haiti relief
Helping Haiti
Author: Andrew Cave | Topic: CSR
Andrew Cave finds that many of the world's leading businesses are working quietly to help rebuild Haiti
A social takeover
Author: Mark Leftly | Topic: Social media
Mark Leftly finds that some financial PR companies are looking to update their models to cope with the rise of social media
Dave by any other name
Author: Mark Leftly | Topic: Brand
Mark Leftly finds that rebranding television stations is no laughing matter
Own goals
Author: Simon Goodley | Topic: Sponsorship
Simon Goodley examines whether the bad behaviour of sportsmen can adversely impact their sponsors
A smooth transition
Author: Andrew Cave | Topic: Profile
Andrew Cave meets Peter Morgan, group communications director at Rolls-Royce, and finds out why his sympathies no longer lie with journalists
The modern communicator
Author: Rob Skinner | Topic: Top ten tips
Rob Skinner, head of PR at PayPal UK, offers his advice on what modern communicators should do to improve their output
Winning lessons
Author: Helen Dunne | Topic: CorpComms Awards
CorpComms Magazine and Cision, the media intelligence group, have partnered to offer an insight into the reason behind some of our winning entries last year
A is for Advocate/Activist (delete as applicable)
Author: Reuben Aitchison | Topic: Personal View
Reuben Aitchison, head of public relations at Aon, ponders self promotion and the indisputable link that now exists between internaland external communications
Deutsche loses its name
Author: Helen Dunne | Topic: Brand
Germany's leading bank strips down to basics
Hidden Eloise comes out of the shadows
Author: Various authors | Topic: Take One Problem
Three digital specialists offer their advice on how Paperchase should have tackled the plagiarism accusation
Sustainable distribution
Author: Sheli Rodney | Topic: Revision Notes
Retailers are cosying up, sharing distribution lorries and cutting carbon.
The return of M&A and the implications for communicators
Author: Helen Dunne | Topic: Public relations
Helen Dunne shares the insights from a lively morning panel discussion
