Issue 44 - February 2010
Let's drink to that
Let's drink to that
Author: Andrew Cave | Topic: CSR
Andrew Cave considers the moves being made by the alcohol industry to promote responsible drinking
Winning lessons
Author: Helen Dunne | Topic: CorpComms Awards
CorpComms Magazine and Cision, the media intelligence group, have partnered to offer an insight into the reasons behind some of our winning entries last year
One candle
Author: Scott Fulton | Topic: Personal View
Is the life industry failing the public by using obscure acronyms and complex terminology, ponders Scott Fulton, associate director of external relations, Just Retirement
Press delete
Author: Various authors | Topic: Take One Problem
When financial PR agency Tulchan inadvertently released the interim management statement of manufacturing group Umeco one day earlier than scheduled, competitors could feel its pain. The advent of email has meant that sending confidential information into the wrong hands is a problem that could befell even the most efficient organisation.
Payback time
Author: Clare Harrison | Topic: Public sector/nonprofit
Clare Harrison considers how local authorities plan to improve their output at a time when communications budgets are under attack
Reporting the right message
Author: Caroline Poynton | Topic: Corporate reporting
Caroline Poynton looks at the role of online reports at a time when companies are trying to spend money wisely and adopt a serious tone to their communications
The price of advice
Author: Andrew Cave | Topic: Best practice
Does procurement have a role in the purchase of PR services, asks Andrew Cave
Reading between the lines
Author: Helen Dunne | Topic: Profile
Helen Dunne meets Gill Webber, head of communications at the British Library, and learns about the challenges of balancing today's digital needs with a collection that dates back 19 centuries
Opening a new window
Author: Abby Guthkelch | Topic: Top ten tips
Abby Guthkelch, project manager for the overhaul of the Land Securities Group's corporate website, shares the lessons she has learned on creating an engaging website
A fuzzy blue monster is born
Author: Helen Dunne | Topic: Brand
AOL launches a new look in the wake of its spin off
Downing Tweet
Author: Mark Leftly | Topic: Public affairs
Mark Leftly considers how our political parties are using digital media tools to engage with the electorate in the run up to this year's election
Nitty gritty
Author: Helen Dunne | Topic: Revision Notes
Councils were left red-faced after they ran out of grit during the snowy period
