Issue 42 - November 2009
Fair in trade - Fairtrade goes mainstream with Dairy Milk
Fairly trading
Author: Helen Dunne | Topic: CSR
Cadbury switched production of its flagship chocolate bar Dairy Milk to Fairtrade to boost the social conditions of Ghanaian farmers, finds Helen Dunne
The truth is out there
Author: Tim Morris | Topic: Personal View
Tim Morris, head of communications for the Parole Board, who also lectures on public relations and ethics on the CIPR Foundation Award at London's City Lit College, ponders whether lying is ever justified
Defending the indefensible
Author: Various authors | Topic: Take One Problem
The British public has reacted with outrage to the news that City financiers are in line for record bonuses, with suggestions that they may pocket total payouts worth more than £6 billion. Politicians are jumping on the bonus bandwagon, with suggestions that the Treasury could impose a windfall tax on bank profits to pare back the available bonus pool. Regulation is even being suggested.
The minefield of social media monitoring
Author: Caroline Poynton | Topic: Media Evaluation
Caroline Poynton examines the challenge of listening to online conversations without interrupting their flow
The Krays, David Brent and asylum seekers seekers
Author: Helen Dunne | Topic: Profile
Helen Dunne meets David Holdstock, head of corporate communications at Hillingdon, and learns about the myriad challenges his career has thrown at him
PC Tweet of Blog Street
Author: Andrew Cave | Topic: Public relations
Police forces are seeking new ways to communicate and interact with the public, says Andrew Cave
Shop stewards
Author: Andrew Cave | Topic: Media relations
Andrew Cave examines the role of retailers' press departments in dealing with customers
A brave new world
Author: Caroline Poynton | Topic: Public relations
Caroline Poynton examines how charities are starting to shake up their communication strategies to gain recognition and funds
National Trust upgrades
Author: Helen Dunne | Topic: Brand
The National Trust is modernising its brand to be more informal and reflect its online presence
The voice of experience
Author: Lesley Allen | Topic: Top ten tips
Lesley Allen, corporate communications director at TUI Travel, offers her advice on what a communicator should remember and aspire to achieve
