Issue 41 - October 2009
Labelling social conscience
The true cost of a shopping basket
Author: Andrew Clark | Topic: Cover Story
Andrew Clark finds that consumers want to know more about the impact of their products on the environment
We sell pizza - what could possibly go wrong?
Author: Georgina Wald | Topic: Personal view
When two employees decided to film themselves doing unthinkable things to food, Domino's Pizza was forced to deal with a new style of crisis, and Georgina Wald, corporate communications manager of Domino's Pizza, thinks the company did rather well
Codes of conduct
Author: Various authors | Topic: Take One Problem
A new code of conduct came into force for the teaching profession on 1 October. It has inspired thousands of complaints from teachers, who complain it intrudes into their private lives and strips them of basic human rights and argue that they should be allowed to get drunk at weekends if the mood takes them.
Measuring up
Author: Andrew Cave | Topic: Media Evaluation
Andrew Cave investigates suggestions that media evaluation metrics should be standardised
Under surveillance
Author: Mark Leftly | Topic: Legal Matters
Mark Leftly examines the issue of privacy and the need for companies to put policies in place governing Internet usage
It's the way I tell 'em
Author: Andrew Cave | Topic: Brand management
Andrew Cave considers the importance of tone of voice in a corporate brand
The new face of the public sector
Author: Helen Dunne | Topic: Profile
Helen Dunne meets Mike Hoban, communications and engagement director for Directgov, and learns about making the website part of the nation's psyche
What the staff saw
Author: Mark Leftly | Topic: Public relations
Companies need to monitor online coverage carefully as staff increasingly share their views on customers on social networking sites, as Mark Leftly discovers
Holiday Inn checks in with a fresh new look
Author: Helen Dunne | Topic: Rebranding
After more than 50 years, Holiday Inn is revamping its brand and introducing scents and playlists into its properties
An eye on performance
Author: Melissa Davis | Topic: My top ten tips
Melissa Davis, head of media and PR at the Law Society, who is in the middle of running a national PR campaign to promote the brand of solicitor to the public, offers advice on how to get the most out of media measurement tools
