Issue 40 - September 2009
Wish you weren't here - companies offer employees alternatives to working as a way to cut costs
A small measure of success
Author: Reuben Aitchison | Topic: Personal View
Finding the best way to clearly demonstrate the value you bring to your business is not a new challenge, but it does become more important in times when revenues and margins are under pressure, as Reuben Aitchison, head of public relations at risk and insurance firm, Aon, has discovered
A Wave effect
Author: Mark Leftly | Topic: Digital media
Mark Leftly considers the next major initiative in digital media that could revolutionise the way communicators work
Promoting the Fiesta, tweet by tweet
Author: Kathryn Tully | Topic: Social media
The Fiesta Movement campaign is generating a positive buzz on social media platforms, but some question whether it is all authentic, finds Kathryn Tully
A responsibility to report
Author: Joanne Hart | Topic: Corporate reporting
Joanne Hart considers how different companies report their corporate responsibility programmes, and the challenges that surround the issue
G4S is GR8
Author: Helen Dunne | Topic: Profile
Helen Dunne meets Patrick Toyne-Sewell, director of corporate affairs for G4S Secure Solutions (UK & Ireland), and learns about making life safer
After the Ashes
Author: Helen Dunne | Topic: Sponsorship
Energy giant npower has extended its sponsorship of Test cricket in the wake of England's surprise Ashes win, says Helen Dunne
Short order working
Author: Caroline Poynton | Topic: Internal communications
As companies seek to cut costs, flexible working practices are coming to the fore. Caroline Poynton considers the approach of two companies introducing new employee initiatives
Hitting the bottle
Author: Clare Harrison | Topic: Public relations
Clare Harrison speaks to local authorities to find out how they are dealing with binge drinkers and the associated social problems
Summer days drifting away
Author: CorpComms Staff | Topic: Take One Problem
British holiday resorts saw enquiries leap in May after the Met Office predicted that this summer would be a scorcher, with temperatures likely to be warmer than average and topping 30°C at times. Sadly, the only red faces were those of the weather forecasters as July was the fourth wettest in 100 years, and August proved erratic.
Making Oz wizard
Author: Helen Dunne | Topic: Brand
The Australian government wants to create a new international brand that goes beyond beaches and barbeques
Viva Aviva
Author: Amanda Mackenzie | Topic: Top ten tips
Amanda Mackenzie, chief marketing officer at Aviva, offers advice on launching an international rebranding programme for a long-established and well-known brand
