Issue 39 - July / August 2009
Businesses need to prepare far a swine flu pandemic
Pandemonium
Author: Helen Dunne | Topic: Reputation management
Swine flu is now a real issue for organisations as the threat of a pandemic sweeps the country. Helen Dunne learns that preparation is vital
Podcasting comes of age
Author: Nina Montagu-Smith | Topic: Media relations
Nina Montagu-Smith considers the role of pod and vodcasts in boosting brand recognition and driving traffic to corporate websites
The age old problem
Author: Helen Dunne | Topic: Media Evaluation
Can computers take the place of the personal touch in media evaluation, asks Helen Dunne
Counselling satisfaction
Author: Caroline Poynton | Topic: Public relations
Caroline Poynton examines the challenges faced by councils in keeping residents happy
A career roadblock
Author: Joanne Hart | Topic: Careers
When the chief executive is replaced, his or her corporate communications director is often not far behind, as Joanne Hart discovers
Communicators dominate Class of 2010
Author: Helen Dunne | Topic: Public affairs
New research shows almost 40 PR people destined for government, writes Helen Dunne
Discover Dundee
Author: Helen Dunne | Topic: Brand
Scotland's fourth largest city embarks on a rebranding exercise to emphasise its dynamism, finds Helen Dunne
Open lines of engagement
Author: Rebecca Clarke | Topic: Top ten tips
Rebecca Clake, HR practice development adviser at the Chartered Institute of Personnel and Development, offers advice on maintaining momentum on employer branding during a recession by focussing on the long-term
The other rose at M&S
Author: Helen Dunne | Topic: Profile
Helen Dunne meets Flic Howard-Allen, former director of communications at Marks & Spencer, who has returned to agency life after seven years at the nation's favourite retailer
Charity begins in the agency
Author: CorpComms Staff | Topic: Take One Problem
Charitable donations have fallen in recent months but charities still need to raise funds and promote their organisations. Not everything costs money. Many agencies and consultancies operating in the communications sphere will offer their services for free.
Working together
Author: Manuel Linnig | Topic: Personal View
A successful digital media campaign needs to be integrated with more traditional media channels, argues Manuel Linnig, EMEA PR Manager, HP Personal Systems Group
