Issue 38 - June 2009
Crowd control - How football clubs communicate with their shareholders
Crowd control
Author: Andrew Cave | Topic: Cover Story
Football clubs are beefing up their communications efforts to avoid an own goal, finds Andrew Cave
Gone in a flash
Author: Mark Leftly | Topic: Marketing
Mark Leftly examines the flashmob phenomenon, which engages innocent people in weird and wonderful publicity stunts
A celebration of success
Author: Clare Harrison | Topic: Awards
As CorpComms prepares for its fourth annual awards, Clare Harrison catches up with some of the past winners
An Indian summer
Author: Helen Dunne | Topic: Sponsorship
HSBC celebrates India with the latest sponsorship initiative under its Cultural Exchange Programme, finds Helen Dunne
Windows to the world
Author: Nina Montagu-Smith | Topic: Corporate websites
Nina Montagu-Smith considers the role of corporate websites and learns how to make the best of this now vital shop window
The merits of trade
Author: Mark Leftly | Topic: Media relations
Trade magazine journalists are often the first in the know, but as former trade hack Mark Leftly discovers, they often feel like the industry underdog
Caught on Camera
Author: Nina Montagu-Smith | Topic: Broadcast
Nina Montagu-Smith examines the role of media training and local TV studios in boosting companies' reputation and visibility
Losing the Abbey habit
Author: CorpComms Staff | Topic: Rebranding
The rebranding of three long-standing high street banking names was inevitable following their acquisition by Banco Santander
I've got a plan
Author: Malcolm Padley | Topic: My top ten tips
Many business plans will be written or rewritten due to the recession. Rentokil Initial recently developed and unveiled its three to five year plan to colleagues, customers and shareholders. Malcolm Padley, head of corporate communications, offers his views on ensuring a new business plan is communicated successfully
Never stumped
Author: Helen Dunne | Topic: Profile
Helen Dunne meets Suzi Kent, head of marketing and communications at Surrey County Cricket Club, and learns about fans and planning inquiries
Every penny counts
Author: CorpComms Staff | Topic: Take One Problem
Britain's communicators are working with restricted budgets so three search consultants offer their advice on making every penny count
It just doesn't measure up
Author: Neil Martinson | Topic: Personal view
Neil Martinson, director of news and PR at the COI, wonders how media evaluation firms can generate different results considering the same campaign
