Issue 37 - May 2009
Bringing home the bacon - can MPs rebuild their reputations?
Bringing home the bacon
Author: Helen Dunne | Topic: Reputation management
Helen Dunne wonders whether MPs can redeem themselves
Branding change
Author: Caroline Poynton | Topic: Internal communications
Caroline Poynton examines the role that employer branding can play in engaging staff and customers during an economic downturn
In true harmony
Author: CorpComms Staff | Topic: Sponsorship
Korn/Ferry is entering the final year of a successful sponsorship deal with Opera Holland Park
Responsible citizenship
Author: Andrew Cave | Topic: CSR
Andrew Cave learns why companies should not slash CSR budgets during a recession and why sustainability is more important than ever
A voice of the people
Author: Nina Montagu-Smith | Topic: Customer engagement
Staff magazines need to tread a delicate balance between informative and propaganda, as Nina Montagu-Smith discovers
Telling it like it is
Author: Andrew Cave | Topic: Corporate reporting
How much should companies disclose in difficult times, asks Andrew Cave
Racing certainty
Author: Helen Dunne | Topic: Brand
Horse racing is to be rebranded in an effort to attract a new and younger audience
Walking to change
Author: Helen Dunne | Topic: Brand
Walking charity Ramblers set off on a rebranding exercise more than a year ago but has finally reached its new look destination
Ready and able
Author: Alistair Smith | Topic: Top ten tips
With financial services in the political and media spotlight, Alistair Smith, head of media relations at Barclays, offers his top ten tips for handling major announcements at short notice
Essex Man does things differently
Author: Helen Dunne | Topic: Profile
Helen Dunne meets Giles Roca, head of communications at Essex County Council, and learns of a different approach to resident relations
Making London hip again
Author: Various authors | Topic: Take One Problem
Boris Johnson, mayor of London, allegedly wants to rebrand the city and break its association with finance. Three experts offer their advice for making London a happening place
Two sides of the same coin
Author: Fred Banning | Topic: Personal View
Fred Banning, PR adviser at Lovells LLP, compares in-house roles and agency positions and finds both have their benefits
