Issue 36 - April 2009
Leading Lights
Leading lights in dark times
Author: Caroline Poynton | Topic: Recruitment
Caroline Poynton considers what will make good leaders stand out from the current crowd
Around Europe in seven breweries
Author: Helen Dunne | Topic: Public relations
In an effort to highlight journalists' skills, brewing giant SAB Miller launched a unique competition for would-be reporters, as Helen Dunne discovers
Read all about it?
Author: Mark Leftly | Topic: Media relations
Mark Leftly considers the future of local newspapers and what this may mean for regional communicators
One message but many messengers
Author: Nina Montagu-Smith | Topic: Media relations
Nina Montagu-Smith considers the role that online media distribution can play in giving life to a press release
Spreading the word simultaneously
Author: Nina Montagu-Smith | Topic: Digital media
Nina Montagu-Smith considers how companies are using webcasts as a cost effective means of communicating with staff
Are you pulling my wallaby?
Author: Helen Dunne | Topic: CSR
Helen Dunne learns of Xstrata's unique sponsorship deal to save the endangered northern hairy-nosed wombat
Justifying my existence
Author: Andrew Cave | Topic: Media Evaluation
Andrew Cave considers the need for corporate communicators to assess their performance and looks at how media evaluation agencies can assist the process
Marking change
Author: Helen Dunne | Topic: Brand
Banknote producer De La Rue embarks on a rebranding exercise as it repositions the business to fight off competitive challenges
A scholarly approach
Author: Chris Coe | Topic: Top ten tips
Chris Coe, director of communications at King's College London, which is ranked 22 in the Times Higher Education league table of international universities, offers his advice on communicating in the further education sector
Poppy Love
Author: Helen Dunne | Topic: Profile
Helen Dunne meets Stuart Gendall, director of corporate communications at the Royal British Legion, and learns about more than just remembrance
The Fat Chuck
Author: Various authors | Topic: Take One Problem
When 40 people complained of diarrhoea and vomiting after eating at Heston Blumenthal's Michelin starred restaurant The Fat Duck, the chef renowned for snail porridge and scrambled egg and bacon ice cream temporarily closed the £130-a-head eaterie in Bray, Berkshire. After initial rumours of sabotage and food poisoning, the outbreak was blamed on the highly contagious norovirus bug.
Selling out to go one better
Author: John Duckworth | Topic: Personal View
Jon Duckworth, head of marketing and promotions at Premier Rugby, discusses boosting ticket sales
Ladies and Gentlemen, I give you the G20 meeting!
Author: The Communicator | Topic: Public relations
An irreverent look at the news from the office of one leading FTSE 100 communicator
Everything to play for
Author: Helen Dunne | Topic: Sponsorship
German sportwaer giant Adidas may have spent over £200 mn on the World Cup to promote its products, but as Helen Dunne discovers, it's determined that it's staff share the fun
