Issue 35 - March 2009
Boardroom Battle
Boardroom battle
Author: Joanne Hart | Topic: Reputation management
Joanne Hart examines what corporate communicators should do when the relationship between their chairman and chief executive irretrievably breaks down
Healthcare goes green
Author: Andrew Cave | Topic: CSR
Andrew Cave examines the latest plans from the NHS to slash its carbon footprint
Birdsong
Author: Andrew Clark | Topic: Digital media
Twittering is no longer strictly for the birds, as Andrew Clark discovers
A coherent message
Author: Nina Montagu-Smith | Topic: Media relations
Nina Montagu-Smith looks at the role of media relations in preparing staff for the onslaught of 24/7 news
Hacks take flack
Author: Mark Leftly | Topic: Media relations
Mark Leftly considers whether financial journalists can be blamed for the current economic downturn
Committee rules
Author: Helen Dunne | Topic: Public affairs
The House of Commons select committees have the power to call people and papers during any of their investigations. Helen Dunne looks at how ‘guests' should prepare for the grilling
Vibrant colours flying high
Author: Helen Dunne | Topic: Brand
The global healthcare-to-cleaning products giant Reckitt Benckiser flies the kite to unleash performance
Reality check
Author: Ross Miller | Topic: Top ten tips
Ross Miller, head of marketing and PR at charity Missing People suggest ways to evolve your business into brand content for reality TV, while minimising the risk to your organisation's reputation
In his members' interests
Author: Helen Dunne | Topic: Profile
Helen Dunne meets Francis Ingham, director general of the Public Relations Consultants Association, and learns of his work to drive the professional body to the next level
Foot... mouth... insert
Author: CorpComms Staff | Topic: Take One Problem
If your colleague uses inappropriate language, CorpComms Magazine has three potential remedies
Beware fair-weather friends
Author: Colin Crooks | Topic: Personal View
Colin Crooks, chief executive of Green-works, argues that CSR should be maintained during good times and bad
What part of ‘Go away' did you not understand?
Author: The Communicator | Topic: Public relations
An irreverent look at the news from the office of one leading FTSE 100 communicator
