Issue 32 - November/December 2008
Back to the seventies?
Back to the seventies?
Author: Helen Dunne | Topic: Cover Story
Helen Dunne hears that companies need to introduce remorse and austerity into their mission statements as they seek funds from governments to survive
A targeted approach
Author: Nina Montagu-Smith | Topic: Media relations
Nina Montagu-Smith considers the correct approach to getting the story into the media
Trailblazing
Author: Helen Dunne | Topic: Crisis Management
A lack of planning did not stop the Cutty Sark communications team coping with media demands following last year's fire, as Helen Dunne learns
Speaking one's mind
Author: Andrew Clark | Topic: Blogging
Andrew Clark considers the role of the corporate blog in today's media age
All in the wording
Author: Caroline Poynton | Topic: Marketing
Caroline Poynton looks at the development of word of mouth marketing and its power to influence consumers
Lessons in finance
Author: Helen Dunne | Topic: CSR
Helen Dunne hears how Barclays is learning about the basics of finance from a remote village in Uganda
Predicting the future
Author: Jon Ashworth | Topic: Market research
Jon Ashworth considers the role of market research firms in predicting election wins and determining corporate strategy
Friends in need
Author: Clare Harrison | Topic: My and my agency
Clare Harrison examines the relationship between design agency Tayburn and the Sick Kids Friends Foundation
A perfect professional
Author: Sarah Hanratty | Topic: My top ten tips
Sarah Hanratty, head of communications at National Lottery Commission, offers her views on the qualities needed by a corporate communicator
A clutterfree approach
Author: Helen Dunne | Topic: Rebranding
After four years, Barclaycard has revamped its image to better suit its new business model
Well grounded
Author: Helen Dunne | Topic: Profile
Helen Dunne meets John Grounds, director of communications at the NSPCC, and learns how his experience at campaigning Body Shop serves him well today
You get the reputation you deserve
Author: Rupert Younger | Topic:
Reputation is all about behaviour, argues Rupert Younger
A youthful approach to communications
Author: The Communicator | Topic: The Communicator
An irreverent look at the news from the office of one leading FTSE 100 communicator
