Issue 31 - October 2008
Another fine mess: Communicating when the world is collapsing
Another fine mess
Author: Helen Dunne | Topic: Public relations
Helen Dunne considers the appropriate actions for communications departments struggling with an ever-changing marketplace
Second line
Author: Helen Dunne | Topic: Reputation management
ArcelorMittal attempts to improve communications to shareholders with a presence on Second Life, as Helen Dunne discovers
The Costa trading
Author: Helen Dunne | Topic: Best practice
Costa Coffee has embarked on a partnership with the Rainforest Alliance to make sure that its farmers are both supported and sustained
The beautiful game
Author: David Lister | Topic: Sponsorship
Businesses may be keen to sponsor football clubs but David Lister asks whether they are getting value for money
Tiffany's campaign for sustainability
Author: Kathryn Tully | Topic: CSR
The press luncheon for the New York launch of Too Precious to Wear, a campaign about coral conservation, brought together a curious assortment of people...
I want to tell you a story
Author: Charlotte Beugge | Topic: Brand
Charlotte Beugge learns how the foundation of a strong brand may be a good story
Preparing for battle
Author: Clare Harrison | Topic: Media relations
Getting your boss ready for a television appearance can be a many pronged attack, finds Clare Harrison
Putting customers first
Author: Helen Dunne | Topic: Public relations
Helen Dunne learns about the dynamics of Inchcape's relationship with production company Line Up
Magazines for the masses
Author: Helen Johnston | Topic: Top ten tips
Helen Johnston, head of internal communications at Severn Trent Water offers advice on the essential elements behind producing a successful engaging staff magazine
Achieving recognition
Author: Helen Dunne | Topic: Brand
Ahead of its 140th anniversary, NCH has rebranded as Action for Children to emphasise its credentials
Planting support
Author: Helen Dunne | Topic: Profile
Helen Dunne meets Alan Kennedy, director of communications at the Woodland Trust, and learns about new and ancient forests
Fancy a doughnut?
Author: Justin Urquhart Stewart | Topic: Personal View
Justin Urquhart Stewart, marketing director of Seven Investment Management, considers the thorny problem of communicating with investors
Where have all the spokesmen gone?
Author: The Communicator | Topic: Public relations
An irreverent look at the news from the office of one leading FTSE 100 communicator
Because I'm worth it
Author: Joanne Hart | Topic: Media Evaluation
Joanne Hart examines the techniques used by corporate communications professionals to evaluate their output
