Issue 30 - September 2008
The Gordon Brown makeover: Changing the Prime Minister's image
The Gordon Brown Makeover
Author: Helen Dunne | Topic: Public relations
With his popularity sinking fast in the opinion polls, is there anything Gordon Brown can do to make himself electable? Helen Dunne asks the experts
Fitting together
Author: Helen Dunne | Topic:
John Godfrey, group communications director at Legal & General, advises on integrated communications
In Camden Town
Author: Helen Dunne | Topic:
Helen Dunne meets Ashley Wilcox, head of corporate communications at Camden Council, and learns how to connect with a diverse stakeholder group on a shoestring
Delivering results
Author: Rosie Murray-West | Topic: Internal communications
Rosie Murray-West tackles the problem of staff absenteeism
Power from networking
Author: Caroline Poynton | Topic: Digital media
Caroline Poynton examines the growing role of social networking sites in building corporate reputations
In-spired PR
Author: Clare Harrison | Topic: Public sector/nonprofit
British universities are using strategic communications to reach students all over the world, finds Clare Harrison
Ballooning ambition
Author: Helen Dunne | Topic:
To celebrate its 10th anniversary, NHS Direct has been rebranded in an effort to re-establish its credentials in consumers' minds
The currency of communications
Author: Helen Dunne | Topic:
Christian Ball, head of internal communications at law firm Nabarro, considers whether the global credit crisis renders corporate communications a public convenience or a private joke
Fast and loose with the facts
Author: The Communicator | Topic:
An irreverent look at the news from the office of one leading FTSE 100 communicator
Driving an initiative
Author: Helen Dunne | Topic: CSR
Land Rover has escaped much of the censure directed at other SUVs. Helen Dunne finds out how
Crunch time
Author: Andrew Clark | Topic: Reputation management
Andrew Clark considers the different approaches Wall Street firms have taken to crisis management
Plain Sailing
Author: Helen Dunne | Topic: Sponsorship
Accenture plots a winning course with its sponsorship of Skandia Team GBR, finds Helen Dunne
