Issue 29 - June 2008
Eastern Promise: Feng Shui in the workplace
Holding Value
Author: Tim Human | Topic: Shareholder benefits
Owning shares used to carry more than just the right to vote in the company's annual meeting, as Tim Human discovers
A wordy cause
Author: Nina Montagu-Smith | Topic: Public Speaking
Nina Montagu-Smith investigates the importance of good oratory ability for senior company executives
Good works
Author: Nina Montagu-Smith | Topic: CSR
A successful CSR programme begins with staff engagement but may ultimately affect the bottom line, finds Nina Montagu-Smith
The science of PR
Author: David Lister | Topic: Media Evaluation
David Lister considers the increasing importance of media evaluation and how it is being used to monitor the blogosphere
Corporate Oscars
Author: James Allen | Topic:
James Allen, head of internal communications at O2, offers advice on creating and organising a staff awards scheme
Pragmatic reaction
Author: Rosie Murray-West | Topic:
Rosie Murray-West meets Margaret Gardner, director of communications at Practical Action, and learns about the difficulties in dealing with charity fatigue
All in a name
Author: Tim Human | Topic:
Tim Human considers the brand rationale for newly created global news agency Thomson Reuters
Eastern Promise: Feng shui in the workplace
Author: Tim Human | Topic: Cover Story
Tim Human examines how feng shui is being used in UK offices to boost morale and productivity
Righting the Writing
Author: Rosie Murray-West | Topic: External Communications
Rosie Murray-West looks at how corporate writing can project and reinforce a company's image
Banking on the brand
Author: Joanne Hart | Topic: Brand management
Joanne Hart considers the role brands have to play in reinforcing banks' strengths during the current market fallout
