Issue 27 - April 2008
Licence to network: America's spies and their social networking site
Licence to network
Author: Andrew Clark | Topic: Public relations
Andrew Clark examines A-Space, the new social networking site for America’s spies
Customer satisfaction
Author: Andrew Cave | Topic: Best practice
Andrew Cave looks at how companies seek to engage with customers – and learns that pricing is not the only answer
Future perfect
Author: Andrew Cave | Topic: Best practice
Forget the consultants. Andrew Cave reckons there may be another way to build corporate reputation and strength
Spreading the news
Author: Mark Leftly | Topic: Best practice
The power of ‘advocates’ is growing and even influencing the behaviour of companies, as Mark Leftly discovers
Little time to impress
Author: Tim Human | Topic: Digital media
Office workers consume an enormous amount of online video, usually in small chunks. Tim Human looks at the tactics employed by advertisers to reach this audience
All the fun of the fair
Author: Helen Dunne | Topic: CSR
Helen Dunne visits the stalls at BT’s second CSR fair
Information overload?
Author: David Litterick | Topic: Corporate reporting
New regulations have transformed the annual report, but David Litterick wonders whether this extra information really helps or informs investors
Wise council
Author: Nina Montagu-Smith | Topic: Customer engagement
Nina Montagu-Smith looks at how councils are adapting their communications policies to alert residents to their services
All in a name
Author: Clare Harrison | Topic: Public affairs
Clare Harrison examines where and how public affairs departments fit into the communications hierarchy
Don't leave reputation to the roll of a dice
Author: Leslie Gaines-Ross | Topic:
Leslie Gaines-Ross, chief reputation strategist at Weber Shandwick, draws on her new book, Corporate reputation: 12 steps to safeguarding and recovering reputation, to explain how companies can protect and repair their reputation in a changing and volatile business environment
Risky business
Author: Tim Human | Topic:
Tim Human takes a look at the rebranding of insurance company Beazley
Mobile conscience
Author: Helen Dunne | Topic:
Helen Dunne talks to Chris Burgess, director of corporate responsibility at Vodafone, about the company's initiatives to help less advantaged countries
