Issue 24 - December/January 2007
Never look a gift horse...
Never look a gift horse...
Author: Andrew Cave | Topic: Public relations
Andrew Cave considers the ethics and tribulations of corporate gift giving
Knit cases
Author: Helen Dunne | Topic: CSR
Every year, thousands of knitters produce woolly hats for Innocent Drinks bottles. Helen Dunne finds out why
A long and winding road
Author: Fiona Walsh | Topic: Careers
Fiona Walsh examines the career paths of some of the country’s top communicators
New ways to remember
Author: Tim Human | Topic: Public sector/nonprofit
Tim Human investigates the role of digital media in this year’s Poppy Appeal
Swearing allegiances
Author: Clare Harrison | Topic: Internal communications
Clare Harrison asks whether employers should be encouraging bad language in the workplace
I shall be free
Author: Tim Human | Topic: Digital media
Tim Human investigates the rise of interactive advertising campaigns on the worldwide web
From PDA to Z
Author: Caroline Thomas | Topic: Digital media
As communications become ever-more mobile, Caroline Thomas looks at a range of palmtop devices that can access company websites
How to avoid 'ho, ho, hum'
Author: Helen Dunne | Topic:
Father Christmas offers his tips on establishing a global brand and a marketing phenomenon
Boxing clever
Author: Tim Human | Topic:
The web provides a useful space to try out offbeat marketing ideas, finds Tim Human
An ambassador for tourism
Author: Helen Dunne | Topic:
Helen Dunne meets Sandie Dawe, director of corporate communications at VisitBritain, and learns how Sherlock Holmes still makes an impact
Colleague equals customer
Author: Helen Dunne | Topic:
A lively breakfast discussion focused on the need to treat colleagues as customers and to plan brand strategy accordingly
Worth a read?
Author: Nina Montagu-Smith | Topic: Public relations
Nina Montagu-Smith examines the latest trends in narrative reporting and considers the value of some companies’ annual reports
