Issue 23 - November 2007
Between a rock and a disaster
Between a rock and a disaster
Author: Joanne Hart | Topic: Cover Story
Joanne Hart finds Northern Rock’s lack of a customer-friendly response to its financial situation to be a case study in how not to handle a crisis
Pressing time
Author: Nina Montagu-Smith | Topic: Press conferences
Nina Montagu-Smith looks at the role press conferences play in today’s new media world
Watch out: accountants about
Author: John Morgan | Topic: Personal view
John Morgan, media relations director at Legal & General, looks at new accountancy thinking regarding reputational risk
Pastoral Care
Author: David Litterick | Topic: Internal communications
US companies are hiring chaplains to provide counselling and advice to stressed employees, as David Litterick reports
How green is my report?
Author: Helen Dunne | Topic: Annual reports
Annuals may cover environmental issues, but few FTSE companies try to quantify the impact. By Helen Dunne
Going public
Author: Clare Harrison | Topic: Public affairs
Clare Harrison finds out how UK lobbyists are facing up to industry challenges
Customer Service
Author: Helen Dunne | Topic:
Gene Cleckley, internal communications manager for online shopping channel QVC, offers his tips on building a corporate reputation
Ruffling feathers
Author: Tim Human | Topic:
Tim Human investigates the rebranding of a countryside institution
uSwitch in time saves...
Author: Helen Dunne | Topic:
Helen Dunne meets Christina Rebollo, head of PR at uSwitch, and learns about passion and campaigning media
TV times
Author: Caroline Poynton | Topic: Special feature
Caroline Poynton considers the changing role of corporate television
