Issue 22 - October 2007
Plane truths
Plane truths
Author: Catherine Boyle | Topic: Public relations
Catherine Boyle considers how airlines are fighting back against the environmental lobby
Something to think about
Author: Clare Harrison | Topic: Public affairs
Clare Harrison examines the funding policies of UK think tanks and their relationships with political parties
Evaluate, evaluate, evaluate
Author: Tim Human | Topic: Best practice
Media output may have changed dramatically but Factiva believes the fundamental principles of media evaluation still apply, finds Tim Human
Wiki-PR-edia
Author: Andrew Cave | Topic: Public relations
Andrew Cave looks at the battle between Wikipedia and the PR industry about the truth, the whole truth – and the somewhat edited truth
Lost in translation
Author: Andrew Cave | Topic: Media relations
Andrew Cave considers how overseas companies have a different approach to media – and wrongly expect their way to work in the UK
Face value
Author: Philip Whiteley | Topic: Internal communications
The rise of electronic communication devices may have caused as many problems as it has solved. Philip Whiteley examines the debate
Multiple messages, single voice
Author: Helen Dunne | Topic:
Christina Mills, global head of media relations at Rio Tinto, advises on ensuring the success of a multi-jurisdiction media announcement
In-jean-ious
Author: Rosie Murray-West | Topic:
Rosie Murray-West meets Ros Freeborn, head of communications at Jeans for Genes, and learns about her quest to ‘denimise’ the world
Reaching new heights
Author: Tim Human | Topic:
Tim Human examines the reasons behind London’s Air Ambulance’s desire for a new public image
Mobile magic
Author: Nina Montagu-Smith | Topic: Public relations
Nina Montagu-Smith examines the phenomenal rise and potential of mobile marketing
