Issue 21 - September 2007
Second byte: Using a virtual world to engage with customers in real life
Second byte
Author: Rosie Murray-West | Topic: Public relations
Picture the scene. You are trying to run a swanky PR office in a nice part of town, when a six-foot Italian called Pamplemousse takes a fancy to one of your receptionists. Before you know it, he is materialising in your office wearing only a thong, with the potential for wreaking havoc with your business relationships.
Because I’m worth it?
Author: Nina Montagu-Smith | Topic: Media Evaluation
Nina Montagu-Smith examines new media evaluation techniques that can quantify the output and success rate of PR campaigns
Patently obvious
Author: Katherine Griffiths | Topic: CSR
Katherine Griffiths examines how pharmaceutical companies, by helping less developed countries, may actually be helping their share price
Fly me to my wife
Author: Andrew Clark | Topic: Reputation management
Andrew Clark, fresh from reporting on Conrad Black’s trial , finds corporate excess is just an everyday tale
Surviving a scandal
Author: Caroline Poynton | Topic: Reputation management
The exposure of fixed phone-ins and ‘fake’ reality shows has dogged TV broadcasters recently. Caroline Poynton wonders whether public trust can be restored
A brand new name
Author: Helen Dunne | Topic:
Peter Brabazon, commercial director of Validata, an international linguistic checking service, shares his recommendations for avoiding embarrassment in international marketing
Centrica’s frugal force
Author: Andrew Cave | Topic:
Andrew Cave meets Catherine May, director of corporate affairs at Centrica, and hears about the struggle to persuade customers that profits are not all bad
Take a look at us now
Author: Helen Dunne | Topic:
Helen Dunne looks at the rebranding of the Leonard Cheshire charity as it prepares to celebrate its diamond anniversary
A look at the shop window
Author: Andrew Cave | Topic: Public relations
Andrew Cave takes an in-depth look at corporate websites to discover what makes one stand out against the competition
