Issue 20 - July/August 2007
Fat is a childish issue: Food companies blamed for childhood obesity
Fat is a childish issue
Author: Rosie Murray-West | Topic: Public relations
Childhood obesity is reaching unprecedented levels and food companies are being held responsible. Rosie Murray-West examines their response
Wish you weren't here
Author: Rachael Jolley | Topic: Media relations
In the office a press trip can seem like a great idea for educating journalists. The reality can be somewhat different, however, as Rachael Jolley discovers
Baking Skoda
Author: Helen Dunne | Topic: Best practice
When Skoda wanted to advertise its new Fabia model , it needed a campaign to highlight the car’s hidden gems. Helen Dunne goes under the bonnet.
It's in the bag
Author: Andrew Cave | Topic: CSR
Supermarkets are putting much of their CSR efforts into reducing plastic bag usage. Andrew Cave examines why
Bad for your stealth
Author: Clare Harrison | Topic: Brand
Clare Harrison learns how companies create a buzz around a product and gain direct access to the consumer
The Spanish acquisition
Author: Helen Dunne | Topic: Reputation management
Abbey is taking the lead from its Spanish owner, Banco Santander, and offering an unprecedented range of benefits to small shareholders. Helen Dunne samples the wares
A corporate image
Author: Helen Dunne | Topic:
Pete Stevenson, creative director at the Edge Picture Company, offers advice on commissioning agencies to produce a corporate video and writing a brief.
Preserving the nation's assets
Author: Andrew Cave | Topic:
Andrew Cave meets Julian Lloyd, head of media at the National Trust, and hears some of the strange requests he has received
