Issue 19 - June 2007
From pop to poll: The changing face of political campaigning
From pop to poll
Author: Andrew Clark | Topic: Cover Story
Social media are changing the face of politics, as Andrew Clark finds in the US presidential contest.
What’s the buzzword?
Author: Andrew Cave | Topic: CSR
Andrew Cave examines how the meaning of sustainability has changed and is now at the heart of corporate and social responsiblity
Retail retaliation
Author: David Litterick | Topic: Public relations
David Litterick examines how Wal-Mart is trying to reposition itself as a company that cares about everything
Ignorance is not bliss
Author: Helen Dunne | Topic: Broadcast
Helen Dunne examines the results of a survey on PR attitudes to online and broadcast media
Another brand another tagline
Author: Andrew Cave | Topic: Brand management
Andrew Cave goes on a ‘journey to knowledge’ to understand the value of corporate straplines
Media matters
Author: Joanne Hart | Topic: Best practice
Joanne Hart examines the rise in media training and considers its value
Under the covers
Author: Nina Montagu-Smith | Topic: Internal communications
Staff magazines have thrived for almost 90 years. Nina Montagu-Smith sorts the best-sellers from the bin-fillers
Casting about
Author: Helen Dunne | Topic:
Martin Bamford, director of Informed Choice, a family-run firm of independent financial advisers in Surrey, shares his top ten tips for using podcasts with Nina Montagu-Smith
A visual challenge
Author: Rosie Murray-West | Topic:
Rosie Murray-West meets Fiona Burles, director of marketing and communications at the Royal National Institute of the Blind
Sprucing up the website
Author: Helen Dunne | Topic:
Helen Dunne hears the reasons behind Charcolonline’s relaunch as Charcol
