Issue 18 - May 2007
The decline of the agency: As in-house communicators become increasingly sophisticated, do they really need their financial PR agencies?
News in a pod
Author: Andrew Cave | Topic: Best practice
Podcasts are becoming an important part of a communicator’s toolbox. Andrew Cave looks at how companies have incorporated them into their everyday life.
A marathon effort
Author: Andrew Cave | Topic: Public relations
Andrew Cave looks at the work going on to engage and maintain public support for the London 2012 Olympics.
PR in the new world
Author: Helen Dunne | Topic:
Lionel Zetter, president of the Chartered Institute of Public Relations (Cipr), offers advice about social media
Tube Lives
Author: Helen Dunne | Topic:
Louise Brooker-Carey, director of communications at Tube Lines, talks to Helen Dunne about the struggle to communicate down the tracks.
A tough de-Cision to rebrand
Author: Helen Dunne | Topic:
Helen Dunne examines the rebranding of Romeike and its parent company Observer Group
The rise and fall of the agency
Author: Helen Dunne | Topic: Cover Story
When in-house communicators are paid millions or hold management board positions, do they really need advice from financial PR agencies? Helen Dunne reports
A match made in heaven or hell
Author: Rosie Murray-West | Topic: Internal communications
Rosie Murray-West considers the importance of keeping staff members informed throughout a merger process
Rewarding their loyalty
Author: David Lister | Topic: Roundtable briefing
Loyalty cards have become an increasingly sophisticated tool for communicating with customers, as David Lister discovers
