Issue 17 - April 2007
Picking up the pieces: How retail companies handle reputations shattered by product recalls
Picking up the pieces
Author: Andrew Cave | Topic: Cover Story
Andrew Cave examines how retail companies handle the reputational fallout from product recalls
From prisoner to plumber
Author: Rosie Murray-West | Topic: CSR
Rosie Murray-West looks at National Grid’s Young Offender Programme, which offers trade apprenticeships to prisoners
Turning the frog into a prince
Author: Helen Dunne | Topic: Brand management
Companies are increasingly using storytelling skills to develop their brands, as Helen Dunne discovers
Going green
Author: Adrienne Baker | Topic: Climate change
Making your business a model of carbon-neutrality is not as easy as it sounds. Adrienne Baker looks at reducing your carbon foorprint
Drum roll, please
Author: Selina Mills | Topic: Publicity
Selina Mills considers why leading companies are so keen to sponsor awards.
Annual reports for dimmies
Author: Joanne Hart | Topic: Best practice
Joanne Hart considers the most effective way to turn a dreary annual report into an engaging read
What's in a name?
Author: Nina Montagu-Smith | Topic:
Lesley McPherson, head of corporate media at Aegon, talks to Nina Montagu-Smith about the firm’s trading name change
From Buck House to council house
Author: Helen Dunne | Topic:
Alex Aiken, director of corporate communications at Westminster City Council, explains to Helen Dunne why his team always needs to prove its value
A mutual decision
Author: Helen Dunne | Topic:
Even the customers of Liverpool Victoria Friendly Society agreed it was time for a modern new look, as Helen Dunne discovers
