Issue 15 - February 2007
From sitting rooms to cyberspace: Spreading news through online social networking
From sitting rooms to cyberspace
Author: Andrew Cave | Topic: Public relations
It’s not just teenagers who have jumped on the social networking bandwagon, as Andrew Cave discovers
Your right to copy
Author: Andrew Cave | Topic: Best practice
Andrew Cave battles his way through the confusing maze of copyright
A racing certainty
Author: Andrew Clark | Topic: Sponsorship
Andrew Clark considers the Nascar model of sports sponsorship – viewed by many as the ultimate success story
Building reputations
Author: Helen Dunne | Topic: Best practice
Helen Dunne listens to strategist Leslie Gaines- Ross explain how to create and maintain corporate reputation
I’m with the Woolwich
Author: Nina Montagu-Smith | Topic:
Nina Montagu-Smith considers Woolwich’s new look, which brings it in line with parent Barclays
