Issue 14 - December/January 2006
Green is the new black: Companies adapt to a climate of change
Green is the new black
Author: Adrienne Baker | Topic: Public relations
As public interest in global warming heats up, UK companies are talking and walking green. Adrienne Baker reports
Unwrapping the myth
Author: Rosie Murray-West | Topic: Brand
Rosie Murray-West reveals one high-profile client who could become a PR disaster unless he starts to look to the future and tick some bureaucratic boxes
Putting Wholesale Banking ING the limelight
Author: Helen Dunne | Topic:
Andy Muncer is rebranding and revitalising ING Wholesale Banking’s corporate communications division, as he tells Helen Dunne
Is the pen mightier than the sword?
Author: Alex Northcott | Topic: Public relations
Alex Northcott, former PR man and founding director of Gorkana, turns the tables and reveals what journalists do that really irks PR people
