Issue 13 - November 2006
A Conservative new look: Why are politicians so obsessed with branding?
A Conservative new look
Author: David Lister | Topic: Cover Story
David Lister examines the rise of the political brand and its power over the masses
The Circle Line is running fine
Author: Selina Mills | Topic: Lead feature
Selina Mills reveals the story behind Poems on the Underground, which celebrates its 20th anniversary this year
McScholarly intentions
Author: Rosie Murray-West | Topic: Internal communications
McDonald’s is shaking up its image as a poor employer with the launch of an audacious training programme, as Rosie Murray-West discovers
The facts are there in black and white
Author: Joanne Hart | Topic: Best practice
Companies are increasingly realising that diversity has immense social and commercial implications. Joanne Hart reports on why it is also important for PR
Unknown predator
Author: Andrew Cave | Topic: Investor relations
Andrew Cave considers how companies should react when their share price is assaulted by anonymous hedge funds
'I had that PR man in the back of my cab...'
Author: Nina Montagu-Smith | Topic: Advertising
With the rise of liveried cabs, taxis are being used for more than just short journeys. Nina Montagu-Smith takes a ride
Lights, camera, action
Author: Nina Montagu-Smith | Topic:
Jim Adamson, founder and managing director of corporate production group Speakeasy Productions, tells Nina Montagu-Smith how to make the best use of visual broadcast tools
Hitting the target
Author: Helen Dunne | Topic:
If PRs threaten the Economist’s Matthew Bishop, he knows he’s hit the bullseye
Trendsetting
Author: Nina Montagu-Smith | Topic:
The high street’s trade association has been out shopping for a new image, finds Nina Montagu-Smith
