Issue 12 - October 2006
An identity crisis: Are companies overreacting to blogs and online articles?
An identity crisis
Author: Rosie Murray-West | Topic: Public relations
Major corporations can overreact in their response to internet blogs and online rivals, turning a minor scuffle into a public debate. Rosie Murray-West reports
Spreading goodwill
Author: Helen Dunne | Topic: Public sector/nonprofit
The innocuous corporate Christmas card may look pretty in a client’s office but it is the cause of many internal conflicts, as Helen Dunne discovers
Revaluing the assets
Author: Philip Whiteley | Topic: Public relations
Philip Whiteley examines new research that challenges the long-held view that employees do not count on the balance sheet
Making the list
Author: Nina Montagu-Smith | Topic:
Jon Salmon, head of press at £4 bn directory business Yell, shares his tips for keeping communications running smoothly through a listing and beyond with Nina Montagu-Smith
In defence of trash
Author: Miles Costello | Topic:
Miles Costello takes a contrarian view of junk mail
Turning Cox into Equity
Author: Nina Montagu-Smith | Topic:
The arrival of new owners led to a new look and name for Cox Insurance Holdings. Nina Montagu-Smith investigates
