News and Views > Top 10 Tips

The latest from around the world and advice from leading industry practitioners.

Avoiding greenwashingAvoiding greenwashing
Author: Harry Morrison | Date: 15/07/2010| Issue: 48
Harry Morrison, general manager of The Carbon Trust Standard Company, offers his advice on implementing credible environmental communications
The inside trackThe inside track
Author: Dominic Walters | Date: 15/06/2010| Issue: 47
CIB changed its name and status to the Institute of Internal Communication (IoIC) in May. Here the chairman highlights key principles that have emerged during the organisation's 60 year history
The InternationalistThe Internationalist
Author: John Warehand | Date: 28/05/2010| Issue: 46
John Warehand, PR manager at mobile satellite company Inmarsat, offers his advice on building an international network of PR agencies
The modern communicatorThe modern communicator
Author: Rob Skinner | Date: 21/04/2010| Issue: 45
Rob Skinner, head of PR at PayPal UK, offers his advice on what modern communicators should do to improve their output
Opening a new windowOpening a new window
Author: Abby Guthkelch | Date: 11/03/2010| Issue: 44
Abby Guthkelch, project manager for the overhaul of the Land Securities Group's corporate website, shares the lessons she has learned on creating an engaging website
The voice of experienceThe voice of experience
Author: Lesley Allen | Date: 01/12/2009| Issue: 42
Lesley Allen, corporate communications director at TUI Travel, offers her advice on what a communicator should remember and aspire to achieve
An eye on performanceAn eye on performance
Author: Melissa Davis | Date: 05/11/2009| Issue: 41
Melissa Davis, head of media and PR at the Law Society, who is in the middle of running a national PR campaign to promote the brand of solicitor to the public, offers advice on how to get the most out of media measurement tools
Viva AvivaViva Aviva
Author: Amanda Mackenzie | Date: 01/10/2009| Issue: 40
Amanda Mackenzie, chief marketing officer at Aviva, offers advice on launching an international rebranding programme for a long-established and well-known brand
Open lines of engagementOpen lines of engagement
Author: Rebecca Clarke | Date: 10/08/2009| Issue: 39
Rebecca Clake, HR practice development adviser at the Chartered Institute of Personnel and Development, offers advice on maintaining momentum on employer branding during a recession by focussing on the long-term
I've got a planI've got a plan
Author: Malcolm Padley | Date: 13/07/2009| Issue: 38
Many business plans will be written or rewritten due to the recession. Rentokil Initial recently developed and unveiled its three to five year plan to colleagues, customers and shareholders. Malcolm Padley, head of corporate communications, offers his views on ensuring a new business plan is communicated successfully
Ready and ableReady and able
Author: Alistair Smith | Date: 10/06/2009| Issue: 37
With financial services in the political and media spotlight, Alistair Smith, head of media relations at Barclays, offers his top ten tips for handling major announcements at short notice
A scholarly approachA scholarly approach
Author: Chris Coe | Date: 10/05/2009| Issue: 36
Chris Coe, director of communications at King's College London, which is ranked 22 in the Times Higher Education league table of international universities, offers his advice on communicating in the further education sector
Reality checkReality check
Author: Ross Miller | Date: 10/04/2009| Issue: 35
Ross Miller, head of marketing and PR at charity Missing People suggest ways to evolve your business into brand content for reality TV, while minimising the risk to your organisation's reputation
Consistency, clarity & confidenceConsistency, clarity & confidence
Author: Jon Bunn | Date: 18/02/2009| Issue: 34
With trust in financial services high in the agenda during the current economic downturn, Jon Bunn, group director of public relations at insurance group Prudential, offers his top ten tips on ensuring that key relationships, both internal and external, are built and maintained by a corporate press office
A perfect professionalA perfect professional
Author: Sarah Hanratty | Date: 15/12/2008| Issue: 32
Sarah Hanratty, head of communications at National Lottery Commission, offers her views on the qualities needed by a corporate communicator
Magazines for the massesMagazines for the masses
Author: Helen Johnston | Date: 10/11/2008| Issue: 31
Helen Johnston, head of internal communications at Severn Trent Water offers advice on the essential elements behind producing a successful engaging staff magazine
Fitting togetherFitting together
Author: Helen Dunne | Date: 01/09/2008| Issue: 30
John Godfrey, group communications director at Legal & General, advises on integrated communications
Corporate OscarsCorporate Oscars
Author: James Allen | Date: 01/06/2008| Issue: 29
James Allen, head of internal communications at O2, offers advice on creating and organising a staff awards scheme
A regulatory minefieldA regulatory minefield
Author: Clare Grayston | Date: 01/05/2008| Issue: 28
The rapid increase in regulation and consequent rise in risk exposure is a big worry for companies today. Clare Grayston, partner at Nabarro, advises on maximising awareness and minimising risk
Don't leave reputation to the roll of a diceDon't leave reputation to the roll of a dice
Author: Leslie Gaines-Ross | Date: 01/04/2008| Issue: 27
Leslie Gaines-Ross, chief reputation strategist at Weber Shandwick, draws on her new book, Corporate reputation: 12 steps to safeguarding and recovering reputation, to explain how companies can protect and repair their reputation in a changing and volatile business environment
Food for thoughtFood for thought
Author: Helen Dunne | Date: 01/03/2008| Issue: 26
Terrence Collis, director of corporate communications at the Food Standards Agency, offers advice on making an organisation open and transparent
Rethinking old ideasRethinking old ideas
Author: Helen Dunne | Date: 01/02/2008| Issue: 25
Andrew Griffin, managing director of crisis and issues management consultancy Regester Larkin, offers advice for successful reputation management
Customer ServiceCustomer Service
Author: Helen Dunne | Date: 01/11/2007| Issue: 23
Gene Cleckley, internal communications manager for online shopping channel QVC, offers his tips on building a corporate reputation
Multiple messages, single voiceMultiple messages, single voice
Author: Helen Dunne | Date: 01/10/2007| Issue: 22
Christina Mills, global head of media relations at Rio Tinto, advises on ensuring the success of a multi-jurisdiction media announcement
A brand new nameA brand new name
Author: Helen Dunne | Date: 01/09/2007| Issue: 21
Peter Brabazon, commercial director of Validata, an international linguistic checking service, shares his recommendations for avoiding embarrassment in international marketing
A corporate imageA corporate image
Author: Helen Dunne | Date: 01/07/2007| Issue: 20
Pete Stevenson, creative director at the Edge Picture Company, offers advice on commissioning agencies to produce a corporate video and writing a brief.
Casting aboutCasting about
Author: Helen Dunne | Date: 01/06/2007| Issue: 19
Martin Bamford, director of Informed Choice, a family-run firm of independent financial advisers in Surrey, shares his top ten tips for using podcasts with Nina Montagu-Smith
PR in the new worldPR in the new world
Author: Helen Dunne | Date: 01/05/2007| Issue: 18
Lionel Zetter, president of the Chartered Institute of Public Relations (Cipr), offers advice about social media
What's in a name?What's in a name?
Author: Nina Montagu-Smith | Date: 01/04/2007| Issue: 17
Lesley McPherson, head of corporate media at Aegon, talks to Nina Montagu-Smith about the firm’s trading name change
Working the houseWorking the house
Author: Helen Dunne | Date: 01/03/2007| Issue: 16
Stuart Thompson, senior public affairs adviser at City law firm Bircham Dyson Bell, offers his recommendations for successful lobbying
Lights, camera, actionLights, camera, action
Author: Nina Montagu-Smith | Date: 01/11/2006| Issue: 13
Jim Adamson, founder and managing director of corporate production group Speakeasy Productions, tells Nina Montagu-Smith how to make the best use of visual broadcast tools
Making the listMaking the list
Author: Nina Montagu-Smith | Date: 01/10/2006| Issue: 12
Jon Salmon, head of press at £4 bn directory business Yell, shares his tips for keeping communications running smoothly through a listing and beyond with Nina Montagu-Smith
Picture perfectionPicture perfection
Author: Nina Montagu-Smith | Date: 01/09/2006| Issue: 11
Leslie McGibbon, head of corporate communications at hotels group InterContinental, shares his advice on using images for PR with Nina Montagu-Smith
F*C it. That's a great storyF*C it. That's a great story
Author: Nina Montagu-Smith | Date: 01/07/2006| Issue: 10
Jason Hollands,head of communications at fund manager Foreign & Colonial, shares his top ten tips for getting press coverage with Nina Montagu-Smith

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