News and Views > Rebranding

The latest from around the world and advice from leading industry practitioners.

Breaking the mouldBreaking the mould
Author: Sheli Rodney | Date: 10/01/2011| Issue: 52
Channel 4's iconic logo pushes boundaries with a flexible structure, finds Sheli Rodney
Flying coloursFlying colours
Author: Sheli Rodney | Date: 10/10/2010| Issue: 50
A brand re-ignition for Virgin Atlantic Airways includes some inspired design aspects for its aircraft
Refreshments providedRefreshments provided
Author: Louisa Coward | Date: 10/09/2010| Issue: 49
The Whitehall and Industry Group gets a branding springclean
In good times and badIn good times and bad
Author: Helen Dunne | Date: 15/07/2010| Issue: 48
Having delivered record profits for seven consecutive years, Standard Chartered unveils its first global positioning campaign in 40 years
Parkinson's charity unveils new imageParkinson's charity unveils new image
Author: Helen Dunne | Date: 28/05/2010| Issue: 46
As it seeks to find a cure and reach out to everybody in the country affected by the condition, Parkinson's Disease Society updates its image
Deutsche loses its nameDeutsche loses its name
Author: Helen Dunne | Date: 21/04/2010| Issue: 45
Germany's leading bank strips down to basics
A fuzzy blue monster is bornA fuzzy blue monster is born
Author: Helen Dunne | Date: 11/03/2010| Issue: 44
AOL launches a new look in the wake of its spin off
National Trust upgradesNational Trust upgrades
Author: Helen Dunne | Date: 01/12/2009| Issue: 42
The National Trust is modernising its brand to be more informal and reflect its online presence
Holiday Inn checks in with a fresh new lookHoliday Inn checks in with a fresh new look
Author: Helen Dunne | Date: 05/11/2009| Issue: 41
After more than 50 years, Holiday Inn is revamping its brand and introducing scents and playlists into its properties
Making Oz wizardMaking Oz wizard
Author: Helen Dunne | Date: 01/10/2009| Issue: 40
The Australian government wants to create a new international brand that goes beyond beaches and barbeques
Discover DundeeDiscover Dundee
Author: Helen Dunne | Date: 10/08/2009| Issue: 39
Scotland's fourth largest city embarks on a rebranding exercise to emphasise its dynamism, finds Helen Dunne
Losing the Abbey habitLosing the Abbey habit
Author: CorpComms Staff | Date: 13/07/2009| Issue: 38
The rebranding of three long-standing high street banking names was inevitable following their acquisition by Banco Santander
Walking to changeWalking to change
Author: Helen Dunne | Date: 10/06/2009| Issue: 37
Walking charity Ramblers set off on a rebranding exercise more than a year ago but has finally reached its new look destination
Marking changeMarking change
Author: Helen Dunne | Date: 10/05/2009| Issue: 36
Banknote producer De La Rue embarks on a rebranding exercise as it repositions the business to fight off competitive challenges
Vibrant colours flying highVibrant colours flying high
Author: Helen Dunne | Date: 10/04/2009| Issue: 35
The global healthcare-to-cleaning products giant Reckitt Benckiser flies the kite to unleash performance
Just the steeple remainsJust the steeple remains
Author: Helen Dunne | Date: 18/02/2009| Issue: 34
Norwich Union loses its identity as global brand Aviva becomes corporate name
A clutterfree approachA clutterfree approach
Author: Helen Dunne | Date: 15/12/2008| Issue: 32
After four years, Barclaycard has revamped its image to better suit its new business model
Achieving recognitionAchieving recognition
Author: Helen Dunne | Date: 10/11/2008| Issue: 31
Ahead of its 140th anniversary, NCH has rebranded as Action for Children to emphasise its credentials
Ballooning ambitionBallooning ambition
Author: Helen Dunne | Date: 01/09/2008| Issue: 30
To celebrate its 10th anniversary, NHS Direct has been rebranded in an effort to re-establish its credentials in consumers' minds
All in a nameAll in a name
Author: Tim Human | Date: 01/06/2008| Issue: 29
Tim Human considers the brand rationale for newly created global news agency Thomson Reuters
Community spiritCommunity spirit
Author: Tim Human | Date: 01/05/2008| Issue: 28
Tim Human takes a look at the new brand for Tottenham
Risky businessRisky business
Author: Tim Human | Date: 01/04/2008| Issue: 27
Tim Human takes a look at the rebranding of insurance company Beazley
Hard copyHard copy
Author: Tim Human | Date: 01/03/2008| Issue: 26
An internet backlash has taken the shine off a recent corporate rebranding, reports Tim Human
Food for thoughtFood for thought
Author: Tim Human | Date: 01/02/2008| Issue: 25
With a new logo and updated website, Compassion in World Farming hopes to capture the public mood, finds Tim Human
Boxing cleverBoxing clever
Author: Tim Human | Date: 01/12/2007| Issue: 24
The web provides a useful space to try out offbeat marketing ideas, finds Tim Human
Ruffling feathersRuffling feathers
Author: Tim Human | Date: 01/11/2007| Issue: 23
Tim Human investigates the rebranding of a countryside institution
Reaching new heightsReaching new heights
Author: Tim Human | Date: 01/10/2007| Issue: 22
Tim Human examines the reasons behind London’s Air Ambulance’s desire for a new public image
Take a look at us nowTake a look at us now
Author: Helen Dunne | Date: 01/09/2007| Issue: 21
Helen Dunne looks at the rebranding of the Leonard Cheshire charity as it prepares to celebrate its diamond anniversary
A tough de-Cision to rebrandA tough de-Cision to rebrand
Author: Helen Dunne | Date: 01/05/2007| Issue: 18
Helen Dunne examines the rebranding of Romeike and its parent company Observer Group
A new media eraA new media era
Author: Andrew Cave | Date: 01/03/2007| Issue: 16
Andrew Cave looks at the launch of Virgin Media and examines the rationale behind the new brand
I’m with the WoolwichI’m with the Woolwich
Author: Nina Montagu-Smith | Date: 01/02/2007| Issue: 15
Nina Montagu-Smith considers Woolwich’s new look, which brings it in line with parent Barclays
TrendsettingTrendsetting
Author: Nina Montagu-Smith | Date: 01/11/2006| Issue: 13
The high street’s trade association has been out shopping for a new image, finds Nina Montagu-Smith
Turning Cox into EquityTurning Cox into Equity
Author: Nina Montagu-Smith | Date: 01/10/2006| Issue: 12
The arrival of new owners led to a new look and name for Cox Insurance Holdings. Nina Montagu-Smith investigates
Home's makeover homeHome's makeover home
Author: Nina Montagu-Smith | Date: 01/09/2006| Issue: 11
Social housing agency Home Group has launched a new look reflecting a move away from its roots, as Nina Montagu-Smith discovers
Post HastePost Haste
Author: Nina Montagu-Smith | Date: 01/07/2006| Issue: 10
Nina Montagu-Smith looks at TNT Post, the re-branded Dutch delivery service determined to take on the Royal Mail

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