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News and Views > In My View

The latest from around the world and advice from leading industry practitioners.

Chill out - social media is just the InternetChill out - social media is just the Internet
Author: Joe Wiggins | Date: 15/07/2010| Issue: 48
Joe Wiggins, PR manager at Legal & General (@JoeWi), explains why social media matters and offers his advice on not worry about the phenomenon
Battle of the RosesBattle of the Roses
Author: Trevor Datson | Date: 28/05/2010| Issue: 46
Trevor Datson, former head of global financial communications at Cadbury, offers a personal insight into the confectionery company's battle against Kraft
Getting a gripGetting a grip
Author: Ian Ratcliffe | Date: 28/05/2010| Issue: 46
Ian Ratcliffe, vice chair of LGcommunications and head of communications at Stockport Council, finds that advice does not need to be revolutionary to be useful
A is for Advocate/Activist (delete as applicable)A is for Advocate/Activist (delete as applicable)
Author: Reuben Aitchison | Date: 21/04/2010| Issue: 45
Reuben Aitchison, head of public relations at Aon, ponders self promotion and the indisputable link that now exists between internaland external communications
One candleOne candle
Author: Scott Fulton | Date: 11/03/2010| Issue: 44
Is the life industry failing the public by using obscure acronyms and complex terminology, ponders Scott Fulton, associate director of external relations, Just Retirement
Stephanie LvovichStephanie Lvovich
Author: Stephanie Lvovich | Date: 12/01/2010| Issue: 43
Deputy managing director, APCO Worldwide
Amanda PierceAmanda Pierce
Author: Amanda Pierce | Date: 12/01/2010| Issue: 43
Director, corporate, issues and technology practice, Burson-Marsteller
Dale ParmenterDale Parmenter
Author: Dale Parmenter | Date: 12/01/2010| Issue: 43
Managing director, DRP Group
Robert PhillipsRobert Phillips
Author: Robert Phillips | Date: 12/01/2010| Issue: 43
Chief executive, Edelman
Adrian BradyAdrian Brady
Author: Adrian Brady | Date: 12/01/2010| Issue: 43
Chief executive, Eulogy!
David HartDavid Hart
Author: David Hart | Date: 12/01/2010| Issue: 43
Director of corporate communications, Fleishman-Hillard
Ben TuxworthBen Tuxworth
Author: Ben Tuxworth | Date: 12/01/2010| Issue: 43
Director of communications, Forum for the Future
Alex NorthcottAlex Northcott
Author: Alex Northcott | Date: 12/01/2010| Issue: 43
Chief executive, Gorkana
Robert NuttallRobert Nuttall
Author: Robert Nuttall | Date: 12/01/2010| Issue: 43
Managing director, Green Mandate
Tom WellsTom Wells
Author: Tom Wells | Date: 12/01/2010| Issue: 43
Managing director, Gyroscope
Sally CostertonSally Costerton
Author: Sally Costerton | Date: 12/01/2010| Issue: 43
Chairman & chief executive, Hill & Knowlton Europe, Middle East & Africa
Richard CarpenterRichard Carpenter
Author: Richard Carpenter | Date: 12/01/2010| Issue: 43
Managing director, Merchant
Kate ShawKate Shaw
Author: Kate Shaw | Date: 12/01/2010| Issue: 43
Managing director, Living PR
David PughDavid Pugh
Author: David Pugh | Date: 12/01/2010| Issue: 43
Managing director, Newspaper Licensing Agency
Jim HawkerJim Hawker
Author: Jim Hawker | Date: 12/01/2010| Issue: 43
Co-founder, Threepipe
Oskar YasarOskar Yasar
Author: Oskar Yasar | Date: 12/01/2010| Issue: 43
Managing director, VMA International
Caroline RandleCaroline Randle
Author: Caroline Randle | Date: 12/01/2010| Issue: 43
UK director of corporate practice, Waggener
Back to the futureBack to the future
Author: Euan Semple | Date: 12/01/2010| Issue: 43
Euan Semple, who first introduced social media tools into the BBC ten years ago, offers his views of the changes that may be afoot in this most dynamic of industries
Caroline CecilCaroline Cecil
Author: Caroline Cecil | Date: 12/01/2010| Issue: 43
Chairman of CIPR Corporate and Financial Group, and director of Caroline Cecil Associates
Reuben AitchisonReuben Aitchison
Author: Reuben Aitchison | Date: 12/01/2010| Issue: 43
Head of Public Relations, Aon
Roman TownsendRoman Townsend
Author: Roman Townsend | Date: 12/01/2010| Issue: 43
Account director, Penrose Financial and speaker secretary to the CIPR Corporate and Financial Group
The truth is out thereThe truth is out there
Author: Tim Morris | Date: 01/12/2009| Issue: 42
Tim Morris, head of communications for the Parole Board, who also lectures on public relations and ethics on the CIPR Foundation Award at London's City Lit College, ponders whether lying is ever justified
We sell pizza - what could possibly go wrong?We sell pizza - what could possibly go wrong?
Author: Georgina Wald | Date: 05/11/2009| Issue: 41
When two employees decided to film themselves doing unthinkable things to food, Domino's Pizza was forced to deal with a new style of crisis, and Georgina Wald, corporate communications manager of Domino's Pizza, thinks the company did rather well
A small measure of successA small measure of success
Author: Reuben Aitchison | Date: 01/10/2009| Issue: 40
Finding the best way to clearly demonstrate the value you bring to your business is not a new challenge, but it does become more important in times when revenues and margins are under pressure, as Reuben Aitchison, head of public relations at risk and insurance firm, Aon, has discovered
Working togetherWorking together
Author: Manuel Linnig | Date: 10/08/2009| Issue: 39
A successful digital media campaign needs to be integrated with more traditional media channels, argues Manuel Linnig, EMEA PR Manager, HP Personal Systems Group
It just doesn't measure upIt just doesn't measure up
Author: Neil Martinson | Date: 13/07/2009| Issue: 38
Neil Martinson, director of news and PR at the COI, wonders how media evaluation firms can generate different results considering the same campaign
Two sides of the same coinTwo sides of the same coin
Author: Fred Banning | Date: 10/06/2009| Issue: 37
Fred Banning, PR adviser at Lovells LLP, compares in-house roles and agency positions and finds both have their benefits
Selling out to go  one betterSelling out to go one better
Author: John Duckworth | Date: 10/05/2009| Issue: 36
Jon Duckworth, head of marketing and promotions at Premier Rugby, discusses boosting ticket sales
Beware  fair-weather friendsBeware fair-weather friends
Author: Colin Crooks | Date: 10/04/2009| Issue: 35
Colin Crooks, chief executive of Green-works, argues that CSR should be maintained during good times and bad
The wisdom of our crowdThe wisdom of our crowd
Author: Neil White | Date: 18/02/2009| Issue: 34
Neil White, manager of internal communications and press at Companies House, recalls a tumultuous three years developing a new communication framework
Barry LeggetterBarry Leggetter
Author: Barry Leggetter | Date: 19/01/2009| Issue: 33
Executive director, AMEC
Colin FarringtonColin Farrington
Author: Colin Farrington | Date: 19/01/2009| Issue: 33
Director general, Chartered Institute of Public Relations
Gordon Tempest-HayGordon Tempest-Hay
Author: Gordon Tempest-Hay | Date: 19/01/2009| Issue: 33
Managing director, Blue Rubicon
Colette HillColette Hill
Author: Colette Hill | Date: 19/01/2009| Issue: 33
Chairman, CHA
Giselle BodieGiselle Bodie
Author: Giselle Bodie | Date: 19/01/2009| Issue: 33
Managing director, Cision
Stephen WatsonStephen Watson
Author: Stephen Watson | Date: 19/01/2009| Issue: 33
Chief executive, CTN Communications
Chris GenasiChris Genasi
Author: Chris Genasi | Date: 19/01/2009| Issue: 33
Chief executive, Eloqui
Ros KindersleyRos Kindersley
Author: Ros Kindersley | Date: 19/01/2009| Issue: 33
Managing director, JFL
Tony LanghamTony Langham
Author: Tony Langham | Date: 19/01/2009| Issue: 33
Chief executive, Lansons Communications
Rod CartwrightRod Cartwright
Author: Rod Cartwright | Date: 19/01/2009| Issue: 33
Managing director, public affairs, Ketchum
Warwick PartingtonWarwick Partington
Author: Warwick Partington | Date: 19/01/2009| Issue: 33
Managing director, Media Training Masterclasses
David SimonsonDavid Simonson
Author: David Simonson | Date: 19/01/2009| Issue: 33
Managing director, Merlin
Stuart WilsonStuart Wilson
Author: Stuart Wilson | Date: 19/01/2009| Issue: 33
Chief executive, MS&L
Jean WyllieJean Wyllie
Author: Jean Wyllie | Date: 19/01/2009| Issue: 33
President of EMEA, Porter Novelli
Marcus GaultMarcus Gault
Author: Marcus Gault | Date: 19/01/2009| Issue: 33
Managing director, Precise Media
Francis InghamFrancis Ingham
Author: Francis Ingham | Date: 19/01/2009| Issue: 33
Director general, Public Relations Consultants Association
Rob EttridgeRob Ettridge
Author: Rob Ettridge | Date: 19/01/2009| Issue: 33
Client services director, Red Lorry, Yellow Lorry
Angie MoxhamAngie Moxham
Author: Angie Moxham | Date: 19/01/2009| Issue: 33
Chief monkey, 3 Monkeys
Will CameronWill Cameron
Author: Will Cameron | Date: 19/01/2009| Issue: 33
Director, Corporate strategy, Waggener Edstrom
Colin ByrneColin Byrne
Author: Colin Byrne | Date: 19/01/2009| Issue: 33
Chief executive, Europe, Weber Shandwick
You get the reputation you deserveYou get the reputation you deserve
Author: Rupert Younger | Date: 15/12/2008| Issue: 32
Reputation is all about behaviour, argues Rupert Younger
Fancy a doughnut?Fancy a doughnut?
Author: Justin Urquhart Stewart | Date: 10/11/2008| Issue: 31
Justin Urquhart Stewart, marketing director of Seven Investment Management, considers the thorny problem of communicating with investors
Online Exclusive: HBOS man leads banking packOnline Exclusive: HBOS man leads banking pack
Author: Andrew Cave | Date: 29/09/2008
Shane O'Riordain, director of corporate communications at HBOS, has emerged as the best-regarded communications professional at a British high street bank
The currency of communicationsThe currency of communications
Author: Helen Dunne | Date: 01/09/2008| Issue: 30
Christian Ball, head of internal communications at law firm Nabarro, considers whether the global credit crisis renders corporate communications a public convenience or a private joke

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