CorpComms Magazine

More than half of women say they communicate more with people online than they do face-to-face, whilst 34 per cent check Facebook first thing in the morning, before going to the bathroom or making coffee, according to a new study of women aged 18 to 54 commissioned by women's media research company Oxygen and conducted by global online market research company Lightspeed Research.

Four out of ten women confess to being Facebook addicts and one in five are getting up in the middle of the night to check social media.

Traditional attitudes to privacy and the social sphere are also blurring, with four out of ten women happy to post drunken photographs of themselves on their profiles, eight out of ten fine with kissing in photos online and over half having no objection to publishing posts about personal problems.

Intriguingly whilst only 44 per cent feel confident divulging personal information online, 56 per cent have no problem with tweeting their current location and half are happy being friends with total strangers on social networking forums.

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