CorpComms Magazine

A common language and measurement system that will help companies make informed decisions about packaging and sustainability has been launched by the Consumer Goods Forum.

The report, A global language for packaging and sustainability, is described as a 'call to action' by the Forum, who claim it is the first step for the packaging sector to ensure its products carry out their primary function while minimising their environmental impact.

It suggests more than 50 metrics, under the headings 'environmental', 'social' and 'economic', which include weight, waste and child labour, that should be considered.

Paul Polman, chief executive of Unilever and co-sponsor for sustainability at the Forum, said: 'Our industry has a responsibility to review the packaging it uses and to ensure that any negative impact arising from its production or disposal is minimised. Packaging spans the entire value chain and is a shared responsibility for all trading partners.'

The report is part of a range of pilot studies being implemented by the Consumer Goods Forum. The results will be shared at the end of 2010.

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