CorpComms Magazine

Allianz and World Wide Fund for Nature (WWF) have launched CEO2: a climate-conscious game which offers a peep into the decision making world of the chief executive. The aim of the game is to halve the organisation's carbon emissions while still ensuring an increase in stock price, over a 20-year period.

With UN climate talks in Bonn now underway, Allianz and WWF hope to highlight the existence of a window of time during which achieving ambitious global CO2 reductions before 2050 remains a possibility. After 2020, however, it is believed that this window will close and it will not be possible to reduce CO2 emissions enough to prevent a two degree Celsius temperature rise from pre-industrial levels. Only a significant increase in investment in low-emission technologies before 2030 could transform the energy sector enough to make an impact on climate change.

The CEO2 game - developed by Berlin-based communications agency LGM Interactive - encourages the online community to test out viable climate business strategies. Allianz and WWF hope that the free, easy-to-use game with its fun, interactive graphics will make climate issues more accessible for a broader public audience.

Users can opt to step into the shoes of a utility, chemical, automobile or finance company's chief executive, and learn more about the challenges faced when attempting to balance environmental priorities, risk factors, and long-term profitability. The key is to determine which investments will enable profitable growth in the low carbon economy of the future. After would-be chief executives have researched their options, talked to their advisers and made their investment decisions, an interactive graph is plotted, showing stock price and reduction in CO2 emissions, and informing the user of their success or failure.

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