CorpComms Magazine

Motor company Ford has turned to mums on influential parenting forum Mumsnet.com to test drive and review their new family models, the S-MAX and Galaxy cars, and broadcast video clips of their experiences.

Eight families tested the cars on a day out in Hertfordshire whilst a competition gave two participating families the chance to keep hold of the seven-seater vehicles for a extended three-week test drive, enabling them to share their driving experiences by broadcasting a video diary on YouTube, Mumsnet and Ford.co.uk.

Carrie Longton, co-founder of Mumsnet, said: 'Ford are to be congratulated for realising that, more often than not, it's mums who are driving the decision-making process on what family car to buy. Mumsnetters have been queuing up to take part in the test drives and are loving the opportunity to road test and offer feedback on these top-of-the-range Ford cars.'

Richard Beard, communications manager at Ford, said, 'The Mumsnet community was an audience we wanted to communicate with directly. The feedback we've received from the campaign has been very positive and we look forward to developing our partnership with Mumsnet throughout the year.'

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