CorpComms Magazine

Technology is keeping families connected and better informed but at the expense of face-to-face conversation, according to a recent study commissioned by Flip MinoHD camcorder.

Nuclear families are communicating more online, with one in five family members admitting keeping up to date with their family's lives via profiles on networking sites such as Facebook and Myspace. Extended families are also keeping in touch digitally with 30 per cent saying their relatives know more about their lives thanks to social media.

But status updates, photos and wall posts may be diverting families from more personal interaction. The study found that the average Brit has just six face-to-face conversations with their family each week and more than one in ten admitted to having no meaningful chats with their relatives at all.

The research also revealed a growing trend to uploading videos on social media forums as well as posting comments to keep families in the picture. More than one in five users would share clips of family occasions online whilst almost 15 per cent would upload videos of their children to show their family how they were progressing.

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