CorpComms Magazine

Mobile phones may be overturning the gender stereotypes with men accessing mobile social media much more regularly than women, according to mobile phone provider Orange's sixth Digital Media Index.

The report reveals that 64 per cent of mobile social media users are men, viewing on average a third more pages than the anti-social womenfolk. The less fair sex are also more voracious viewers on the move, accounting for three quarters of video and 71 per cent of TV downloads via the company's mobile internet portal, Orange World. It may then be unsurprising that sport is the most popular mobile TV viewing comprising half of all content consumed.

Men and women also show marked differences in their gaming habits, with men opting for spatial and time-pressured games like Tetris, and women preferring longer-lasting strategy games such as Monopoly and The Sims to fill the time.

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