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High time for a spring clean

by Louisa Coward on 23/03/2010 16:40:00 in CorpComms Online | share me: del.icio.us | digg | reddit | Tweet

Wakefield mobilises anti-littering campaign on Twitter to highlight the council's massive street cleaning bills

About the author:

Louisa Coward

Louisa Coward is the editorial intern at CorpComms Magazine

High time for a spring clean

The city of Wakefield in West Yorkshire is using its Twitter page to take on litter louts and keep constituents updated about what is being done to keep the district clean.

The 'Litter Twitter' microblogging campaign at 'WeloveWakefield' delivers local updates to the page's 800 followers, keeping residents abreast of litter patrols, recycling schemes and crack-downs on fly-tipping. The puns are out in full force, lining the borders of the Twitter page like daffodils in spring, or indeed like rubbish in West Yorkshire. What with the 'Litter Twitter', the waste on waste, the council 'litter-ally throwing money in the bin', the campaign should keep the pun-ters happy.

Cllr Clive Hudson, Cabinet member for the environment, recently said of the littering costs: 'It's right that we invest resources in picking up litter, but £4m is literally a criminal waste of money and it's time for these particular people to stop and think about their actions. Hopefully this will also make others consider what the money could be spent on and challenge those who think it's right to just chuck rubbish on the floor.

'I would much rather see the £4m spent on filling about 54,000 pot-holes, building 40 children's play areas, funding 150 neighbourhood patrollers for a year or planting 16 million flowers and plants, which is what people want.'

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