CorpComms Magazine

Well known brands and environmental groups highlighted World Water Day (22 March) by announcing new water-related efforts or emphasising recent environmental achievements.

PepsiCo has pledged to help three million people in developing countries gain access to safe water by 2015. Since 2008, the refreshments giant has facilitated provision of safe water to 400,000 people in drought-stricken areas, by offering funding and support to other organisations. The firm has also committed to achieving a 'positive water balance' - saving or replenishing more water than it uses - in regions of water shortage.

Intel Corporation, whose semiconductor manufacturing requires large amounts of water, has announced an official company water policy. The firm pledges to respect the human right to sufficient safe water, promises transparency regarding water use and conservation efforts, and aims to preserve the quality of water in areas it operates as well as analysing water use throughout all operations.

Meanwhile, the World Wildlife Fund (WWF) has partnered with Nalco, a water treatment and process company, with a view to improving water protection and conservation practices. Nalco aims to evaluate the needs of water-deprived regions and areas where water quality is substandard, as well as freshwater habitats which have been damaged. It will also provide technical and analytical support to WWF fieldworkers dealing with freshwater conservation.

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