CorpComms Magazine

The majority of PR press releases include no multimedia content, with just 13 per cent featuring anything more than a company logo, according to analysis by press release distribution company, RealWire.

Press releases are lagging behind the digital revolution, seeming to neglect new marketing tools.  Just one in 50 communications press releases includes audio, video or social media content such as embedded YouTube videos.

Adam Parker, chief executive of RealWire identifies the barriers to utilising multimedia as prohibitive costs of distribution, poor collaboration between marketing disciplines with regard to sharing content and a skills gap in audio and video media. 'As an industry we need to address these challenges so we can enhance the creativity of our storytelling,' he adds.

share me: del.icio.us | digg | reddit | Tweet