CorpComms Magazine

ChildLine has launched the 'how u feelin?' initiative to raise awareness of its services for teenagers. Incorporating games, videos, assembly plans and interactive classroom exercises, the campaign is designed to brief teachers on issues affecting adolescents, while also encouraging teens to express themselves more openly. The campaign will be supported by posters in school, online advertising and a television campaign.

According to a recent ChildLine survey, the number of children saying they felt stressed most of the time more than doubles as they reach their teens, from 12 per cent of 11-13 year olds to 27 per cent of 14-16 year olds.

'The how u feelin? initiative marks a new milestone in the way the NSPCC has embraced social media to encourage young people to express themselves and get in touch with ChildLine via phone or online. Young people spend most of their time online which makes this type of strategy all the more relevant,' says Emily Knee, senior digital account manager at the NSPCC.

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