CorpComms Magazine

The Internet is now the third most popular news platform in America with 59 per cent of people using it on a daily basis to receive their news, according to a new survey by Pew Research Centre.

The Internet is now a more popular news platform than radio and local or national newspapers. Only half of those surveyed said they read news in a local newspaper, while just 17 per cent read a national newspaper.

However, 65 per cent of Americans do not have a favourite news website and 57 per cent regularly read between two and five online sources. Just 21 per cent of Americans read one news website.

The Internet has also changed the way people experience news. People now share news, and 72 per cent of online news consumers say they get news forwarded through email or posts on social networking sites. Almost four out of ten contribute to the creation of news. One quarter have commented on a news story, 17 per cent have posted a link on a social networking site and nine per cent have created their own original news material or opinion piece, according to the survey.

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