CorpComms Magazine

Fishing for a compliment

Marks & Spencer has become the first high street name to sign the World Wildlife Fund's Seafood Charter that aims to protect Europe's waters from overfishing.

The partnership will become part of Marks & Spencer's £200 million Plan A, its five-year 100 point 'eco' plan that launched in January 2007.

The WWF will work with Marks & Spencer to evaluate the sustainability of its wild and farmed fish products, and offer guidance on identifying and developing more sustainable sources.

Marks & Spencer aims to ensure that, by 2012, all its wild fish are Marine Stewardship Council certified or, when that is not possible, sourced from fisheries with sustainable practices.

The move follows a recent report from the Marine Conservation Society that said supermarkets should be doing more to boost Britain's declining fish stocks by offering customers a wider range.

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