CorpComms Magazine

Receive our free weekly e-bulletin

 
 
  • Welcome
  • Features
  • News and Views
  • Print Edition
  • Events
  • Awards
  • Conferences
  • Jobs
 
  • Home
  • News
  • Digi
  • In My View
  • Top 10 Tips
  • Profile
  • Take One Problem
  • Revision Notes
  • Statistically Speaking
 

McDonald's studies the emissions of cows

by Helen Dunne on 13/01/2010 10:41:00 in CorpComms Online | share me: del.icio.us | digg | reddit | Tweet

Fast food giant looks to reduce the impact of greenhouse gases in its supply chain

About the author:

Helen Dunne

Helen Dunne is the editor of CorpComms Magazine, follow her tweets here @CorpCommsMag

McDonald's studies the emissions of cows

McDonald's is to launch a three-year study into methane emissions from cattle on 350 farms across Britain.

The announcement by the fast food chain, which uses beef from 350,000 cattle every year, comes in the wake of the government's Food 2030 strategy, which was unveiled last week.

It is the first official food strategy for more than 50 years, and sets out the government's vision on what an ideal food system should look like in 2030 and how to get there.

Gas produced by livestock currently accounts for four per cent of the UK's total carbon emissions, and is said to be 23 times more powerful than carbon dioxide.

The initiative is being run by the E-CO2 Project, an independent consultancy that delivers an energy and carbon assessment that helps farmers to target energy and carbon reduction opportunities.

A sophisticated greenhouse gas calculator, accredited by the Carbon Trust, will measure results over the duration of the study. It is hoped that the results will offer valuable insight into ways that farmers can reduce emissions and increase efficiency.

The production of a single cheeseburger involves the emission of 3.1kg of carbon dioxide, according to an American study in 2006.

share me: del.icio.us | digg | reddit | Tweet

CorpComms Jobs

Visit our jobs section to view or post job listings and to read helpful information on job hunting.
New jobs:

Partner - leading financial communications agency
Account Director
Senior Internal Communications Manager
ciate Director – Financial and corporate communications agency
Account Director – Financial Services London FMW111-103
Associate/Associate Partner - leading financial communications agency
Internal Communications Consultant
Sharepoint 2010 Consultant
Employee Communications Assistant
Internal Communications Manager AH1201-103

Or view all our jobs.
 
copyright ©2012 s9 | Contact | Terms | site by sav