CorpComms Magazine

For many years, corporate and financial PR has been seen as less glamorous and exciting than celebrity, fashion and consumer PR.

But the credit crunch has brought finance to everyone's attention and business and finance stories are rarely off the front pages. The sector's PRs have been working round the clock and boring it is not!

It looks as though this year will be no less challenging.  The business community is polarised about prospects. Mergers and acquisition activity, flotations and private equity transactions should pick up as banks start to lend and sellers agree to more realistic prices.

Against this, 70 per cent of the business audience at the last Confederation of British Industry conference said that they were losing sleep over the economy.  Only handful thought that the building blocks were in place for the recovery.

Whichever political party wins the election, its hands will be tied by the mountain of government debt. Meanwhile the regulatory mountain continues to grow: we can expect the Bank of England and the Financial Services Authority to be conjoined; and there is the real threat that the EU Alternative Investment Fund Management Directive for hedge funds and private equity firms will become a reality. 

So life should continue to be hectic for PRs in the corporate and financial world. On a positive note, what seems different in this recession is that more organisations have kept faith with communications rather than cutting back.

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