Laura Stanley is editorial assistant for CorpComms Magazine.
Anglian Water Services won big at the 2016 CorpComms Awards, taking home the Grand Prix for its internal communications programme aimed at keeping the company safe from cyber attacks by making employees aware of the threats.
Cyber Safe – don’t let them in, which beat fierce competition from the Department of Health, HSBC NOW, Lloyds Banking Group and PwC to win the award for Best internal communications, was created as a campaign for all employees, with targeted and tailored messages to individuals based on the level of risk in their day-to-day roles.
Senior management were briefed by Government-backed industry specialists after the in-house team recognised that the message would land more firmly if delivered by experts, whilst six cartoon characters were created, with the help of agency artisan creative, named Hack, Viro, Word, Cloud, Data and Phish. Posters were produced alongside, giving details on how to handle the individual threats.
Judges commended the campaign for its creativity, saying ‘the team understood the link between behavioural change theory and strategy, and they approached this issue in a creative way with highly demonstrable results.’
Rentokil Initial took home the award for Best in-house team, whilst SABMiller’s communications team were highly commended. Communications Profession of the Year went to SABMiller’s Christina Mills for her work with the brewery and its merger with AB Inbev.
This year also saw the introduction of two new awards reflecting the changing nature of communications. Coca-Cola Great Britain took home the first ever Best digital publication award for Coca-Cola Journey GB, whilst Royal Mail and Missing People won Best Partnership, celebrating the close ties between organisations and their chosen charities.
Other winners included Goldsmiths University, who won Best communications by a public sector organisation for its immersive event promoting its Forensic Psychology Unit, The Death of Jane Doe, and Ladbrokes, who won Best media relations campaign for its work around the EU Referendum.
Further details of award winners can be viewed here.