Laura Stanley is editorial assistant for CorpComms Magazine.
HSBC NOW, the internal communications team behind banking group HSBC, took home the trophy for Best Digital Team at the 2016 DigiAwards, after creating a global video crowdsourcing app to tell the stories of 257,000 staff across 71 countries, leading to a resurgence of employee pride and advocacy after a drop in the first quarter of 2015.
Judges commended the two-woman team for breaking new ground with ‘a truly avant-garde production process’, as they beat formidable competition for the crown in agencies two-time winner Blue Rubicon, FTI Consulting and Lansons.
HSBC NOW also took home the trophy for Best use of digital media in internal communications for Raj’s Story, a series of videos which inspired a drive of stem cell donations in the hope that 51-year-old employee Raj Bhuller would find a match.
Agency Cubaka matched HSBC NOW’s haul, winning two trophies for their work with Toyota GB and plumbing company Dyno, for Best use of digital media in customer services and Most innovative use of Twitter respectively. Cubaka also won a Highly Commended for Dyno’s Six Second Saviour videos, created on Vine.
N Brown Group’s menswear brand Jacamo won Best use of video – consumer for Do the #Hakarena, a spoof of the All Blacks’ Haka made to coincide with the Rugby World Cup, which judges called ‘a great way to get exposure in the media at a difficult time’.
The Monsterati Trophy went to The LEGO Group for their global What is a Kronkiwongi? campaign, in partnership with Facebook, which encouraged children to use their LEGO bricks to create their own versions of the Kronkiwongi, a made-up word that left its definition to their imaginations.
Other winners include the Department for Work and Pensions, who won Best use of video – corporate for the Disability Confident campaign, and Rentokil Initial, who took home the trophy for Best integrated corporate campaign for its Pest Detectives initiative.
Further details of award winners can be viewed here.