CorpComms Magazine

More than two thirds of PR agencies have seen an uplift in business levels while 64 per cent of respondents in the financial sector have seen an uplift in business over the past three months, according to a new survey.

VMA Search's 'State of the Market Survey', which polled more than 100 of the UK's leading corporate communications directors and agency practitioners, found an uplift in positive sentiment within the industry.

Harry Friend, head of the financial services practice, predicted the worst is over. 'These results show there has been a significant uplift in business levels over the past few months and with a considerable number of these companies looking to grow their communications team,' he said.

Nearly half of financial services companies and a quarter of non-financial services companies claim that they are looking to hire over the next six months.

Although 67 per cent of PR agencies predicted that the tough economic will remain over the next six months, 95 per cent of respondents expect to increase their client base over the same period. Three in four agencies predict up to 20 per cent increase in new client wins. 

The economic downturn has also caused clients to reappraise the value of their agency suppliers, it seems. A staggering 86 per cent of agencies reported that their clients now view them as more important, or as important, as six months ago. 

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